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By Other Means,USA  
Traffic in Highway Gothic  
Date: 2013  
Publisher: By Other Means  
Format: 6x9 inches, 172 pp  
Printing: Digital, black and white, perfect bind  
Source: Traffic by Kenneth Goldsmith, published by Make Now Press, 2007  
Traffic in Highway Gothic is a new version of Kenneth Goldsmith's Traffic - typeset in Series E of the Federal Highway Administration fonts, which was engineered in the late 1940s when the interstate system was rapidly expanding across America. Highway Gothic became the standard typographic voice for all state and federal roads across the country, but has been slowly disappearing since Kenneth Goldsmith first published Traffic in 2007.